blogging – Shelly Rawlings

5 Pages You Need to Have On Your Blog | Pages Every Blogger Really Needs on Their Site

October 11, 2020July 5, 2021 by Shelly Rawlings, posted in blogging

Disclaimer: Opinions published on ShellyRawlings.com do not reflect the opinions of my employers or clients and are not intended to be taken as legal or financial advice or other professional counseling (I am not a lawyer—I’m a writer). For more information on this and other terms and conditions, click here.

Bloggers old and new who want to see success online have an uphill battle ahead of them. It’s not enough anymore to simply publish your afternoon thoughts on Blogspot’s default theme; with such a saturated market, both readers of blogs and the brands who want to reach them have high expectations, which means bloggers often have to go the extra mile to impress.

But it’s not just enough to host top-tier content on your blog. Visitors to your site want to know that they’re taking advice or getting the scoop from someone who is knowledgeable and credible, and when it comes to their first impressions, perception is reality.

This is why it’s vital to not just to put out high-quality posts, but also to present yourself as a professional who knows their way around the blogging world and lives up to—or exceeds—industry expectations. Part of that involves including pages on your blog, in addition to posts, that provide more information about you and your background and make it easier for visitors to navigate your site.

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61 Blog Post Ideas For Any Niche | Writing Prompts for Bloggers

September 6, 2020September 7, 2021 by Shelly Rawlings, posted in blogging

Being a blogger isn’t always sunshine and rainbows. While we’d all like to think that ideas for new articles simply flutter into our minds like butterflies in the breeze, bloggers may find that developing new topic ideas is harder than writing the posts themselves.

What’s your next move when you find yourself stuck while brainstorming?

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5 Easy Ways To Add Words To Your Blog Post

August 30, 2020July 2, 2021 by Shelly Rawlings, posted in blogging

Whether you’re a solo blogger working on a personal essay or a copywriter looking to bulk up your latest assignment, read on for five strategies to help you add length to your blog post.

Bloggers who want to reach the highest ranks on Google and succeed in creating content that readers can’t help but share often find themselves asking: How long should my blog posts be?

It’s a question that digital marketing analysts and content creators alike have studied and debated for years. Without enough words, readers may be left feeling dissatisfied and frustrated that all of their questions weren’t answered. Too many words, however, and you risk alienating readers who don’t have a lot of time to spare and can’t—or won’t—read to the bottom of your post.

The latest reports from sources like Yoast and HubSpot suggest that in 2020, bloggers should aim to publish posts that range from 1,000 to well over 2,000 words, depending on your content goals. It’s a fairly wide margin, and you’ll likely have to do some of your own research (or attempt some trial-and-error) to find the sweet spot for your unique audience.

If you find you do want to give your readers more content to gobble up, here are five ways to add length—and value—to your latest blog post:

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The Simple Way to Boost Traffic to Your Author Website: A Blog!

December 17, 2019July 5, 2021 by Shelly Rawlings, posted in blogging, writing

Hey there, writer! Looking for a copyeditor to help you take your project to the next level? I’ve spent the last five years helping authors and businesses optimize their content and connect with readers. Click here to learn more and get in touch.

We all know that whether you’re traditionally published or going D.I.Y., marketing your book is mostly on you, the author—and creating a solid web presence is one of the best ways to do just that. But how can you make the most of your online persona?

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9 Ways to Grow Your Social Media Following | Guest Post

November 15, 2018July 6, 2021 by Guest Author, posted in blogging, guest posts

Disclaimer: This post was written by a guest contributor to this blog and may not reflect the views and opinions of Michelle Rawlings or ShellyRawlings.com.

By Terence Murray, journalist and editor

Social networks have become an integral part of our lives. They entertain us, inform us, keep us in touch with our friends and family, and can even help us find new business opportunities. With so many users, social media is a powerful platform for reaching your blog or business goals — but first, you need to develop a loyal fan base. Here’s how:

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5 Blog Design Tips for New Bloggers | Guest Post

June 3, 2018July 6, 2021 by Guest Author, posted in blogging, guest posts

Disclaimer: This post was written by a guest contributor to this blog and may not reflect the views and opinions of Michelle Rawlings or ShellyRawlings.com.

By Mariia Hepalova, content writer for DesignContest.com

With content marketing continuing to grow in popularity, many businesses and influencers around the world are interested in creating their own blogs. If this sounds like you, you’re in the right place.

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8 Steps to Help You Create High-Performing Content for Your Blog | Guest Post

November 8, 2017July 2, 2021 by Guest Author, posted in blogging, guest posts

Disclaimer: This post was written by a guest contributor to this blog and may not reflect the views and opinions of Michelle Rawlings or ShellyRawlings.com.

By Jennifer Scott, editor and business developer

Content creation is one of the most important parts of any business in this modern era. But though it may be the one of the only forms of communication you have with your potential customers, if you’ve attempted to create your own content in the past, you know how time consuming and overwhelming it can sometimes be to write quality posts for your blog.

Today, I’m breaking down everything you need to know about creating perfect content for your blog efficiently, every time.

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