8 Steps to Help You Create High-Performing Content for Your Blog | Guest Post

Disclaimer: This post was written by a guest contributor to this blog and may not reflect the views and opinions of Michelle Rawlings or ShellyRawlings.com.

By Jennifer Scott, editor and business developer

Content creation is one of the most important parts of any business in this modern era. But though it may be the one of the only forms of communication you have with your potential customers, if you’ve attempted to create your own content in the past, you know how time consuming and overwhelming it can sometimes be to write quality posts for your blog.

Today, I’m breaking down everything you need to know about creating perfect content for your blog efficiently, every time.

1. Brainstorm Your Ideas

Your blog content needs to be unique, inventive, and engaging to your readers so you have the best chance of captivating your audience and converting readers into customers.

If you’re short of ideas, do some market research. See what competitors are writing about and put your own spin on it, or search your industry on Google and see what comes up.

As Randy H. Oldham, content manager for Top Canadian Writers, explained in an interview, “you’ll have unlimited potential” when it comes to creating content with this strategy.

“Content marketing is a vital part of any business,” Oldham said. “Be as creative as you please!”

2. Start from the Top

Before you get to writing, you need to craft the headline for your content. This is the first thing that your readers will see, so it needs to entice them into reading the rest of your piece by being engaging and impactful.

It’s also so important that you define your article with your headline. You’ll need to clearly state the purpose of your article, and provide a question that will be answered in the blog post.

Headlines that follow a structure similar to “5 Facts You Need to Know About ___” or “7 Tips for Improving ___” have been proven to be some of the most effective, as readers simply can’t resist not knowing the facts and tips you’re describing — plus, they’re great descriptors of what the article will be about!

3. Create Your Structure

Now, it’s time to outline your content.

There are many ways you can go about this, but one of the most common methods is by starting with an introduction. Your intro should elaborate on your headline, set the scene of your content, and provide a structure for what the rest of the article will be about.

From here, you’ll need to list off your main points using headings, similar to what can be found in this article. Under each heading, you’ll provide the information that your readers are looking for.

Finally, you’ll want to end on a conclusion that summarizes the points you made in the article and closes out the content. If you’ve asked a question within the headline of your article, now is your chance to summarize an answer.

4. Write the First Draft

Once you’ve defined what order your content will appear in, it’s time to start writing your first draft. Your first draft doesn’t have to be perfect, but it should contain all the information you want to include in your article.

You should also aim to include any backlinks or information links you want to include in the piece in your first draft so you don’t have to go back and do it later.

5. Revise Your Content

Once you’ve completed your first draft, take a break from the piece — whether it’s as short as an hour or as long as a couple of days — so you can return with a fresh pair of eyes.

When you do return to your content, read through it once and then return to the beginning and check for confusing sentences, inaccurate information, and structural problems. Work to ensure that there’s no room for misunderstanding or miscommunication so the message that you’re trying to share with your readers is relayed accurately.

6. Proofread Your Content

When you’re finally happy with the content itself, it’s time to start the proofreading process. Check the punctuation, grammar, spelling, and sentence structure in the piece. The fewer the errors, the easier it will be for your audience to read.

It’s very difficult to proofread your own work, as your brain will want to read what it believes is written. This makes it very easy to overlook simple errors. In this situation, you can invest in writing services, similar to the ones found at Best Australian Writers, who can complete proofreading tasks on your behalf.

7. Utilize Online Tools in the Process

Thanks to the modern day and age in which we live, there are a plethora of researching, writing, editing and proofreading tools at your disposal that can help you create the perfect content. Here are some you may find helpful:


Feedly is a great tool for aiding your research process. With it, you’ll be able to link all your favorite sources of content as well as searching keywords, perfect for brainstorming new ideas for your content strategy.

Keyword Planners

There are a ton of keyword planners available that can help you research search engine optimized keywords to include in your content that will help you to boost your content to the top of the search engine results pages. One of the most popular is Google Adwords.

Word Count

Using this free online tool, you’ll be able to track your word count when writing your content posts. This means you’ll be able to reach the recommended limit of 600 to 1,000 words, without going too far over.


This is a leading website when it comes to researching ideas for your content. Ask a question or browse hundreds of thousands of questions that have already been asked for detailed answers and sources that help to make content creation a breeze.

Cite It In

When adding references, citations or quotes to your content, use Cite It In to ensure they are in a professional format that can be easily understood by your audience.

8. Outsource Your Content

As mentioned above, it’s imperative that you get your content perfect. You may love the idea of creating your own content, but if you’re trying to run a business, you may not have time. Of course, that doesn’t mean that you can’t create content.

There are a ton of custom and academic writing services that can create content for you to your exact specifications and requirements, saving you time and money. These services are becoming so popular that they have even been featured on the Huffington Post in a Write My Paper post.

Whether you write your own content or purchase it from a syndicate, make sure you prioritize your blog, as it’s one of the best (and easiest) ways to bring in customers to your website.

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Jennifer Scott works as an online editor at Best British Essays. She is also a business developer who works in different areas of education, technology, security, and various types of online marketing. Prior to business developing, Jennifer was a consultant at Deloitte.

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